deltaDNA strated out being called games analytics. There are three founders, myself, Mark Robinson and Tim Christian. We started as primarily a consultancy, raising our first serious money in 2013 to build a SaaS Analytics and CRM platform dedicated to the games industry.
In total we raised £4M from Par Equity, Scottish Investment Bank, STV and Edge VCT. The company is now a highly successful platform working with some of the biggest games publishers and developers and easily the leading analytics and CRM platform in games.
I was CTO from 2014 to 2018, at which point I stepped back from day to day management to explore new opportunities. I still work as a technical adviser, board member and major shareholder.