Digital Bridges needed a racing game, its one of the most popular genre and out competitors like gameloft has asphalt. Licensing managed to get the Fast and Furious license and so it was my job to get a game asap.
The initial game was a top down race, that played well but didn’t look as good as some of the early pseudo 3D games that were coming out.
For 2 Fast 2 Furious we brought development internal and build a pseudo 3D game that certainly looked better.
3D was starting to become feasible on mobile around 2004, so we built an early 3D game based on the original license.
With no new film coming out and the need to get another Fast and Furious game to keep sales up, we started to search for an angle. On the 2 Fast 2 Furious DVD there is a short film that explains the change from Miami to LA, using this as a base we made Fast and Furious Fugitive.
With a new film Fast and Furious Tokyo Drift coming out we followed Fugitive with two games based on the new film. We used the same developer we had used on Fugitive Firemint (who later got bought by EA and did Real Racing) to build the 3D game while the low end 2D game was kept internal.
The Fast and Furious franchise was the biggest franchise iPlay worked on, under my leadership we did five games in 4 years half internal.